Why rural youth in Herzegovina is the new frontier in the fight against AI-driven disinformation

Twenty young people from remote rural communities across the Herzegovina region sat in front of their screens. To an outsider, they looked like any other digital native teenagers — their thumbs moving with algorithmic speed across Instagram and TikTok. They are a generation that breathes digital air.  

Yet, until a few hours prior, not a single one of them knew what lay beneath the surface of the platforms dictating their realities.  

When I asked them to take the comprehensive baseline digital literacy survey, a stark, unsettling reality emerged. Of these bright, energetic students, 95 percent admitted they had never heard of a reverse image search. Over 90 percent could not name a single local or regional fact-checking platform.  

For years, their relationship with the internet had been defined by passive consumption. If a post had thousands of likes, it was deemed trustworthy. If a sensationalist headline popped up on their feed, their validation metric was simple intuition.  

This isn’t just another set of statistics. It’s a wake-up call about what the next generation in the Balkan hinterlands really knows — and how unprotected they are.  

In rural spaces, where local media is often deeply polarized or underfunded, youth are left completely undefended against the modern ecosystem of computational propaganda, fake news, and AI-generated disinformation.  

To address this burning issue, I launched the project “AI-Literate Democracy: Empowering Marginalized Voices Against Disinformation” to take these vulnerable voices and move them from passive scrolling to active, tech-savvy digital citizenship. 

The human cost of the digital divide 

Behind the raw numbers lie real, everyday struggles of rural isolation, where the digital divide is not about a lack of internet access, but a lack of critical agency. In smaller, close-knit communities, the social fabric relies heavily on tight-knit peer networks.  

When disinformation infiltrates these spaces, it spreads laterally through trusted friendships, making the impact far more damaging. 

While conducting preliminary field research, I encountered Nikola, a 17-year-old participant from a small village.  

A few months ago, an anonymous local portal circulated a highly emotional, fabricated article claiming a nearby agricultural cooperative was shutting down due to corrupt political deals.  

Believing the headline instantly because it had hundreds of shares and likes, Nikola forwarded the article to his family group chats. The panic hit his household immediately, causing genuine financial anxiety before the story was quietly debunked weeks later.  

“In our village, if a post looks professional and triggers anger, everyone believes it,” Nikola shared with me during our session. “We simply didn’t know how to look behind the screen.” 

Similarly, 16-year-old Marija recalled how an AI-generated, manipulated image of a localized flash flood went viral in her community’s Viber group, a popular instant messaging platform.  

“Everyone was terrified, calling relatives and blocking roads,” she explained. “No one knew how to check if the photo was real or from an entirely different country years ago. We just reacted emotionally.” 

During our group discussions, the participants themselves shattered the stereotype that youth don’t care. They are not apathetic; they are excluded.  

They explicitly voiced that without digital education; rural youth are left highly vulnerable to scams and political manipulation that urban peers might spot more easily.  

For them, digital literacy is no longer just a useful technical asset — it is an absolute necessity to prevent their communities from being left behind in the AI era. 

Opening the black box and unleashing the truth engine 

Confronted with these uncomfortable truths, I designed a “low-threshold” tactical methodology to demystify technology and build active psychological and technical defences. I have executed the first two critical milestones of this field journey.  

My first step was Workshop 1: Inside the Black Box.  

Here, I stripped away the academic jargon to show my participants how Machine Learning and Large Language Models (LLMs) like ChatGPT actually operate. I ran live laboratories where I forced the AI to confidently “hallucinate” false historical data and localized biases with perfect grammar.  

For Nikola, Marija, and their peers, the illusion of technological infallibility was shattered. To combat this, I armed them with my “Stop–Reflect–Verify” framework. I taught them to mentally halt the moment an online post triggers immediate shock, outrage, or fear — forcing a cognitive pause to ask: Who benefits from me believing this? 

I built upon this foundation with Workshop 2: The Truth Engine.  

Moving from text to visual integrity, I tackled the exact technical gap Marija had faced. In a practical forensic lab, I trained the participants to master Google Lens and TechSoup-supported digital verification workflows.  

They analysed the anatomy of deepfakes, conducting shadow and geometric distortion analysis to spot AI-manipulated media. 

The atmosphere inside the workshop transformed from casual scrolling to sharp, collaborative scepticism. Watching Nikola successfully trace a viral disinformation image back to its real, unrelated European source from 2019 was a profound moment of empowerment. My participants were no longer just passive users; they were transforming into information investigators.  

Lessons learned and future steps  

Young people in marginalized areas are not indifferent to democratic values; they are simply left without the tools to defend them.  

By empowering these 20 young leaders from rural clusters, this project is establishing an early-warning human firewall. They are taking this technical toolkit back to their families, their schools, and their local community centres.  

A democracy cannot function when its future citizens cannot distinguish between objective reality and algorithmically tailored lies.  

Let’s stop guessing what youth understand — let’s equip them. 

If you are an educator, activist, or policymaker: Take notice of this rural digital gap. Stop designing civil society programs that only target capital cities. Use the project’s findings to start honest, localized conversations and involve rural youth not just as passive subjects, but as co-creators of digital change. 

And if you are a young person reading this: Your critical voice is not noise. It is a signal. In a world full of algorithmic manipulation, your ability to doubt, reflect, and verify is your greatest power. Keep speaking up. The black box has been opened, and the future of our democracy depends on you navigating the informational jungle. 

By Slavica Grkavac 

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